LOTTERY RETAILER WEBPAGE AND LCD DISPLAY AD CREATION SOFTWARE

AdBuilder™ empowers Lottery Retailers to easily create and modify their own custom webpages and on-screen advertisements for their in-store LCD advertising displays.

When used as a component of the Retailer Marketplace™ the software will also allow ALL Retailers to present their store location information and small pop-up ads on a map of all Lottery Retailers available to all Players via a link from the Lottery's website.

PRODUCT OBJECTIVES

Enhance the relationship between the Lottery and ALL of their Retailers.

Give all Lottery Retailers a new marketing advantage over non-lottery retailers.

Create a valuable new incentive to become a Lottery Retailer.

Shift lottery's marketing paradigm toward SERVICE and INCREASING RETAILER TRAFFIC.

Increase revenues for the Retailers by making it easier for them to create professional-looking ads and webpages which will drive more customer traffic to their store.

PRODUCT FEATURES

• Easy to use web-based software that can be operated from ANY computer with internet access.

• Creates great-looking ads and webpages from dozens of professionally designed templates.

• Low-cost alternative to expensive art and graphics provided by advertising agencies.

• Allows Retailers to make updates and changes to their ads at any time.

 

IMPLEMENTATION & BENEFITS

The software will be tailored to the lottery and vendor’s specifications.

Custom in-store LCD ads will drive incremental point of sale revenue and will empower retailers to have complete in-store advertising flexibility to immediately take advantage of overstocks or distributor discounts.

Gives a non-lottery retailer a valuable reason to become a lottery retailer.

Can be used to show their store's Lottery Winners in a professional looking format.

Empowers retailers to be more competitive with other nearby retailers by giving them tools to quickly build professional looking ads precisely targeted to counter or one-up their competitors.

Gives retailers a tool to attract more traffic to their store even during low jackpots, thereby increasing sales of both their products and state lottery tickets.

PRODUCT SUMMARY VIDEO

Please CLICK HERE to see a brief video summary of the StoreMapper™ software.

 
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