A ONE-OF-A-KIND MARKETING SYSTEM THAT WILL EMPOWER ALL LOTTERY RETAILERS TO INCREASE THEIR CUSTOMER TRAFFIC & PROFITS

Now Lotteries can give ALL their retailers an exciting new marketing platform that will bring Lottery Players back INTO their stores to take advantage of special deals and coupons offered by each individual retailer.

The Retailer Marketplace™ is the immediate answer to the industry's 'Pay at the Pump' woes.

PRODUCT OBJECTIVES

Enhance the relationship between the Lottery and ALL their Retailers.

Give all Lottery Retailers a new marketing advantage over non-lottery retailers.

Shift lottery's marketing paradigm toward SERVICE and INCREASING RETAILER TRAFFIC.

Create advertising vehicles within each individual Retailer which can also be used to drive sales of Lottery products.

PRODUCT FEATURES

• Players must access thru the Lottery's website.

• Interactive map of and driving directions to all nearby Lottery Retailers. (See StoreMapper™ for complete details.)

• All Retailers will have their own custom webpages giving complete store information as well as special offers and valuable coupons they can redeem at the Retailer.

• Retailers can create and update their webpages, as well as in-store LCD display ads easily with AdBuilder™. (See AdBuilder™ for complete details.)

 


IMPLEMENTATION & BENEFITS

The software will be tailored to the lottery and vendor’s specifications

It can be hosted by the Lottery or by RMS.

Gives retailers a new marketing platform and all the tools they need to attract more traffic to their stores even during low jackpots, thereby increasing sales of both their products and state lottery tickets.

Gives Players valuable incentives.

Provides the Lottery with additional opportunities to sell Lottery products.

Empowers Retailers of any size to be more competitive with other nearby stores and responsive to opportunities presented by their own inventory changes and special deals from their distributors

Gives a non-lottery retailer a valuable reason to become a Lottery Retailer.

Increases traffic and return visits to the Lottery's website.

Creates valuable goodwill with Lottery Retailers.

Provides very valuable co-marketing and sponsorship revenue opportunities

PRODUCT SUMMARY VIDEO

Please CLICK HERE to see a brief video summary of the Retailer Marketplace™.

 
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